The Eye Gallery – Monthly Deliverables
September 2023
Social Media
Here you can download this month’s Social Media PDF with all IG/FB posts, stories, and written content. Any videos used for social media content will be signified, and are available in this same folder.
Email Blasts
Here you can see the email blasts for this month. You can click the button to preview them in PDF format.
Reels
THESE DO NOT INCLUDE THE MUSIC PREVIEWS. Here you can access the folder for this month’s reels. These are reels only, not social media posts.
Ads to be run this month
Below you can see the example of the text for the ads to be run this month within this ad template. Basic audience information is included and is subject to change depending on expected performance.
Main Text
BOOK YOUR SPOT for our exclusive Theo Trunk Show September 8-9 at our River Oaks location September. Explore the unique graphic eye of this luxury eyewear brand with an expert Theo rep!
Headline
THEO LOVES YOU
Subline
THEO TRUNK SHOW
Main Text
The Semi-Annual Sample Sale is ALMOST OVER! Luxury, style, and expert care, shop up to 60% OFF in-stock frames and accessories. See store location for details.
Headline
UP TO 60% OFF
Subline
SEMI-ANNUAL SAMPLE SALE
*This will be split into two ads, run with two different focus areas, one specifically for the Post Oak area
Monthly Text Message
This month’s topics are:
- Theo Trunk Show (Sending on September 7th or 8th) *due to the cycle of this account, text cannot send until the 7th
- Semi-Annual Sample Sale (Sending on September 18th)
The Eye Gallery / Theo Trunk Show
Join us for the Theo Trunk Show at our River Oaks location today and tomorrow!
Text STOP to end
The Eye Gallery / The Semi-Annual Sample Sale!
LAST WEEK to get up to 60% off in-stock frames & accessories! See store for details.
Text STOP to end
Google Ads
Eye Gallery Google Ad
Projected Budget ~ $20/day in two campaign intervals, 15 days total for a total of $330 budget cap
Headline 1: The Eye Gallery
Headline 2: Find your High Fashion Frames
Headline 3: Luxury Eyewear Boutique
Body: Big, bold & stylish. Whether you are seeking something eclectic and colorful, or something more classic, The Eye Gallery has a pair guaranteed to fit any occasion.
Keywords: eyewear boutique, designer eyewear, luxury sunglasses, luxury eyewear, eyewear houston, luxury eyewear boutique, sunglasses houston
Targeted cities and zip-codes based on location and potential clientele: Houston, 77019, 77007, 77004, 77009, 77056, 77024, 77027, 77005, 77429, 77382
Median household income of these zipcodes > 110K – 150K
Highest income > $250K
Keywords: eyewear houston, designer eyewear houston, eyewear boutique, sunglasses houston, luxury sunglasses, luxury eyewear boutique
New Ad Landing Page: https://eyegalleryhouston.com/collections/
Blog
Here you can visit this month’s targeted blog.
This month’s topic is:
Fall Style
Keyphrase: fall eyewear style
SEO Landing Pages
Here you can visit your 3 landing pages with targeted keywords and SEO for this month, all researched based on searched key phrases about chosen topic, as well as key phrases that you are coming up in searches on Google. These SEO landing pages are not linked to your menu on your website, the purpose of them is so that you can be found on google searches, to provide more visibility on search engines, and boost your rankings.
This month’s keywords are:
SEO 1 – name brand eyewear
SEO 2 – designer rx glasses
SEO 3 – premium eyewear brands