The Eye Gallery – Monthly Deliverables
February 2023
Social Media
Here you can download this month’s Social Media PDF with all IG/FB posts, stories, and written content. Any videos used for social media content will be signified, and are available in this same folder.
Email Blasts
Here you can see the email blasts for this month. You can click the button to preview them in PNG format.
Reels
THESE DO NOT INCLUDE THE MUSIC PREVIEWS. Here you can access the folder for this month’s reels. These are reels only, not social media posts.
Ads to be run this month
Below you can see the example of the text for the ads to be run this month within this ad template. Basic audience information is included and is subject to change depending on expected performance.
Main Text
The Semi-Annual Sample Sale is ON! Shop your favorite luxury brands at up to 60% off in-store frames and accessories! You won’t want to miss this so be sure to book your appointment now. See store for details.
Headline
Semi-Annual Sample Sale
Subline
Up to 60% off!
Main Text
Two chic and stylish eyewear suspects are on the run! With international fashion choices and jaw-dropping boutique brands like Anne et Valentin, Jacques Marie Mage, and Theo, they may get away! Follow their story on our Instagram!
Headline
The Eye Gallery
Subline
Post Oak | River Oaks
Monthly Text Message
This month’s topic options are:
- Semi-Annual Sale (Send on Feb 22)
- Mykita Trunk Show (Send on Feb 27)
“The Eye Gallery / YES! Semi-Annual
Sample Sale starts TODAY!
Get up to 60% off in-stock frames/accessories.
See store for details.
Text STOP to end”
“The Eye Gallery / MYKITA TRUNK SHOW
MARCH 4TH AT RIVER OAKS
Don’t miss your favorite German brand!
Book your appointment today!
Text STOP to end”
Google Ads
Eye Gallery Google Ad – January
Projected Budget ~ $20/day in two campaign intervals, 15 days total for a total of $330 budget cap
Headline 1: The Eye Gallery
Headline 2: Find your High Fashion Frames
Headline 3: Luxury Eyewear Boutique
Body: Big & bold statement pieces are the trend this season. Whether you are seeking something eclectic and colorful, or something more classic, The Eye Gallery has a pair guaranteed to fit any occasion.
Keywords: eyewear boutique, designer eyewear, luxury sunglasses, luxury eyewear, eyewear houston, luxury eyewear boutique, sunglasses houston
Targeted cities and zip-codes based on location and potential clientele: Houston, 77019, 77007, 77004, 77009, 77056, 77024, 77027, Katy, Cypress, The Woodlands
Median household income of these zipcodes > 90K – 150K
Highest income > $250K
Keywords: eyewear houston, designer eyewear houston, eyewear boutique, sunglasses houston, luxury sunglasses, luxury eyewear boutique
New Ad Landing Page: https://eyegalleryhouston.com/collections/
Blog
Here you can visit this month’s targeted blog.
This month’s topic is:
Love your eyes Love your eyewear
Keyphrase: Eyewear Boutique Houston
SEO Landing Pages
Here you can visit your 3 landing pages with targeted keywords and SEO for this month, all researched based on searched key phrases about chosen topic, as well as key phrases that you are coming up in searches on Google. These SEO landing pages are not linked to your menu on your website, the purpose of them is so that you can be found on google searches, to provide more visibility on search engines, and boost your rankings.
This month’s keywords are:
SEO 1 – mykita glasses near me
SEO 2 – designer eyewear
SEO 3 – luxury shopping houston
Outsmart Ads
Here you can see the example of the two ad options for next month. One will be used as the full, one as the 1/4 page. Once the full has been chosen, email banner will be created with this choice.
**Note**
We would love to include a photo for outsmart of the upcoming Bonnie and Clyde photoshoot! If not these versions should also be good.
The Outsmart ads may look off in color due to the file type required for print media! They do look normal besides the web.
